What your treatment price is made of
Ask a room of medics in aesthetics how they set their prices and the most common answer is that they looked at what everyone else charges. It is an understandable place to start, but it says nothing about what a treatment costs you to deliver, or whether your business can grow on it.
Start with the cost to serve
Every treatment has a cost to serve. Some of it is obvious: the product, the needles, the gloves, the consumables. Some of it is easy to forget: the consultation before, the review appointment after, the time spent answering messages, your insurance, your room, your booking software, and the training that keeps you safe and current. Add those together, spread them across the treatments you actually do each month, and you have a far truer picture of what each appointment costs you.
Then decide on your margin
Once you know your cost, your price becomes a decision rather than a guess. What is left after costs has to pay you, fund your next course or device, and give you room for quieter months. If a treatment only just covers its costs, it is worth asking whether it belongs on your menu at all.
Price the plan, not only the appointment
Many of the most rewarding results in aesthetics come from a planned course of treatment rather than a single visit. Pricing the full plan, with reviews included, often reflects the real work better than pricing each session on its own, and it gives clients a clearer picture of what to expect from the start.
Confidence comes from the numbers
Discounting usually comes from doubt rather than strategy. When you know exactly what your price is made of, it becomes much easier to say it out loud and stand by it.
